Saturday, January 09, 2010

Why is it that many Singaporeans still want to buy a car when our public transport is so well connected?

Such a simple question; why is it the answer hasn't been found yet? Or rather, why hasn't the solution been had yet?

In my opinion, it's not just the convenience of getting from point A to point B. It is the comfort level. If I could stroll into a train, engage in my own thoughts peacefully, or perhaps have a quiet conversation with my friends, would I still want a car? You know what? Yes, I still want a car. But I would not drive it out as often. Traffic wouldn't be a problem then if more people owned cars but took the trains half the time.

The answer is simple, make the trains less stressful. Make the trains wider. Too expensive to change the width? Make the stations longer so that more carriages can be attached per train. Increase the train's speed so that people don't feel impatient with the perception of taking forever to reach their destination. Increase the frequency of trains.

Without a doubt, the running costs for SMRT and SBS will go up. This is why the problem has not been nipped in the butt despite endless campaigns to switch to public transport. It's not about efficiency only; it's about a more comfortable and less stressful ride.

Marketing. Do you want to have a profit maximising strategy or do you want a market penetration approach? I think we should be adopting a market penetration approach in that we are trying to lessen the roads' load by getting more passenger ridership on the trains. Market penetrating strategies often mean less profits. So what does this mean? Spend more on operation costs to lessen ridership stress. Earn less. Get more passengers on board. Roads are less congested. Business transportation efficiency increases. Singapore's economy improves. Citizens are happier because more can own cars and have an optimal level of income dedicated to maintaining it (costs now offset by interchangeability between cars and trains according to their daily preference).

And please, provide more midnight and early morning public transport options. It's insane to spend 1 to 2 hours on the midnight buses to get from town to the neighbourhoods. Sure I'll take them because I'm don't have alot of spare cash to take the taxis. Satisfied I'm most definitely not.

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