Wednesday, July 15, 2009

Signed the contract.

It is my goal to reach a senior managerial role in sales/marketing eventually.

Even bigger goal is to eventually be my own boss. But mistakes are bound to be made in the course of business and I don’t think I can afford to kaput my finances when I’m in my 30’s. There are many awesome opportunities by SPRING to finance a business startup now but the only problem is – I don’t have a brilliant business idea.

Alternative? Franchise. To be honest, running a franchise doesn’t really cut it for being my own boss. Legal wise, being a franchisee has more disadvantages when shit happens. The one big advantage of a franchise is the sturdy platform to hone business management skills. Along the way, a business plan might come along.

Branding, branding, branding. That’s what competitiveness in today’s business world is all about. No brand, no $$$. Creative has good mp3 players in many more colours than ipods. I’m pretty sure they are equally as competitive in features. Ipod wins.

It is a good thing if I can study an MBA specializing in marketing to the branding side. DN is a dream, albeit an extremely hard to reach one. Sometimes, dreams should remain as dreams to keep our feet planted on the ground.

Looking forward to my job. I know, I know. Once I start working, I’ll realize how tiring it is. Monday blues will hit. I’m lucky though. I get to work in a field I like (which is not civil engineering). Of course, some people have asked me, “how do you know you really like marketing if you did not major in business?” That’s right, I don’t know until I’ve tried it. So far so good though. I find my business electives very interesting. And I know electives are just – electives. I’ll find out.

To be objective though, my official title is ‘management trainee’. Fortunately, the training program heads into the sales part quite rigorously. I might just like sales more than marketing. After all, marketing in Asia Pacific is seldom a pure marketing role. It usually encompasses sales as well.

One day, I hope to look back at this post and tick each of the items as ‘done’.

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