I think all of us are jekyll and hydes..

simply because we find whale/dog/dolphin killing cruel, while pork/beef/chicken eating is delicious.

BUT, before you yell "You don't know shit about conservation", relax.. I think it is necessary to have this dual moral personalities because it is essential for our survival. We cannot accomodate everyone's fancy, so we take some sides, while erecting a fence against others.

Personally, I've been thinking for all of 7 minutes what makes one prone to unsavoury (okay, maybe disastrous would be the correct word) behaviour. I theorise the most culpable stimulator for sick crimes is society.

Many murderers who mutilate their victims suffered from some kind of childhood trauma. They grew up to be seemingly average joes with stable jobs. More often than not, they are kempt in their appearance and are a far cry from the "ugly" depiction described in books and movies. Which points to the fact that people with a tendency to do a double-crossing agent personality do pay attention to their looks as percieved by mainstream society.

Breaking it down further, the people who tend to maintain a prim and proper appearance are basically soliciting public approval. These people need to feel "normal" and suppress their true instincts. These instincts probably are innocuous but when left to fester under the skin, might cause higher order manifestations.

The important thing is to not take yourself too seriously. Serious thought conjures serious hallucinations of what is outside real. Since we are living in a physical world,it makes sense to use rational thought in our daily lives.

Let's say your future wealth depends on the happiness of your friends around you now. Would you secretly wish for them to be less successful so that you can enjoy a better life? And now take a step back and see how your answer ties in with your persona in public for most of the time. Sometimes we really are simple creatures but tend to get carried away in personal reflection in our pursuit of happiness.